Privacy Policy
Effective date: November 14, 2026
Crafted World Beverages LLC, doing business as Simplicity Spirits Co. (“Simplicity”, “we”, “us”), runs www.drinksimplicity.com and the Micro Lab at 335 W 1830 S, Suite C, Salt Lake City, UT 84115. This policy explains what personal information we collect, how we use it, and the choices you have.
Who this site is for
Our products contain alcohol. This site, our store and our classes are for people 21 and older. We do not knowingly collect information from anyone under 21. If you believe someone under 21 has given us information, contact us and we will delete it.
Information we collect
Information you give us
When you order online, buy at the Micro Lab, or book a class: your name, email address, phone number, and order or booking details.
When you sign up for our email list: your email address and, if you give it, your name.
When you contact us: what you send us.
We do not store full payment card numbers. Payments are handled by our payment processor.
Information collected automatically
When you visit this site, our website host and the Meta Pixel collect technical information such as your IP address, browser and device type, the pages you view, and the actions you take (for example, viewing a product page).
Cookies and similar technologies are used for this. You can block or delete cookies in your browser settings.
How we use information
To process and fulfill orders and class bookings.
To send order and booking messages.
To send our email newsletter, if you signed up. Every email has an unsubscribe link.
To measure and improve our website and advertising.
To show our ads on Facebook and Instagram to people who have shopped with us, visited our site, or engaged with our pages, and to people similar to them.
To meet legal requirements, including age and alcohol sales rules.
Advertising with Meta
We use the Meta Pixel on this site and Meta’s Custom Audiences tools.
The Meta Pixel tells Meta which pages of our site you visited, so we can show you our ads on Facebook and Instagram and measure how the ads perform.
We may upload customer contact information (such as email address, phone number, name, city, state and ZIP code) to Meta to match it with Meta accounts. Meta converts this information to a hashed code in the upload, uses it only for matching, and deletes the matched and unmatched data after matching, under Meta’s Custom Audience terms.
Meta may use the data it receives under its own privacy policy: https://www.facebook.com/privacy/policy
To control the ads you see, use Facebook or Instagram Ad Preferences, or contact us and ask to be excluded from customer list uploads.
Who we share information with
We do not sell your personal information. We share it only with service providers that help us run the business, and only for that purpose:
Square (in-store and online payments and customer records)
Squarespace (customer contacts and email newsletter)
Framer (website hosting)
Meta Platforms (advertising, as described above)
We may also share information when the law requires it, or to protect our rights or the safety of others.
How long we keep information
We keep order and customer records for as long as we need them for business, tax and legal purposes. We keep email list information until you unsubscribe or ask us to delete it.
Your choices
Email: use the unsubscribe link in any email, or contact us.
Access, correction or deletion: contact us.
Cookies: block or delete them in your browser.
Ads: use Facebook or Instagram Ad Preferences.
Security
We use reasonable measures to protect your information. No method of storage or transmission is completely secure.
Changes
If we change this policy, we will post the new version here with a new effective date.
Contact us
Crafted World Beverages LLC, doing business as Simplicity Spirits Co.
335 W 1830 S, Suite C, Salt Lake City, UT 84115
(801) 210-0868
contact@drinksimplicity.com